Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Catalog: Guam Community College 2012-2013 Catalog Program: Marketing, A.S. Minimum Credits Required:__________________

Marketing, A.S.

Program Mission

The mission of the Marketing program is to develop a marketing workforce addressing the emergent needs of a continually changing economic business environment in the Guam community and the Micronesian region.

Program Description

Among the many career opportunities in marketing are sales associate, buyer, merchandiser, telemarketer, retail store supervisor, advertising assistant, and market researcher. The marketing program will equip students with the experience and technical skill necessary for rapid progression into mid-management positions. The E-Marketing, Entrepreneurship and International Marketing courses are specifically designed for aspiring and established entrepreneurs who have yet to tap into the E-retailing segment of the worldwide market.

Many marketing students enjoy participating in Delta Epsilon Chi, the collegiate division of Distributive Clubs of America (DECA). This student organization offers members the opportunity to participate in competitions, leadership training, and community service projects.

Program Student Learning Outcomes (SLOs):

Upon successful completion of the AS in Marketing program, students will be able to:

  1. Obtain career-sustaining employment in a marketing profession.
  2. Be successful in a marketing career that is increasingly reliant upon the use of technology in the performance of marketing functions.
  3. Broaden their academic background and improve their opportunities for advancement in the workplace through up-to-date technical instruction in marketing.

A. General Education Requirements

Please refer to the new General Education requirements in this catalog.

Note: Marketing majors must take CS 152 to fulfill the computer requirement.

Minimum Total General Education Requirements - 19

B. Technical Requirements

Course NameTerm TakenGradeGen Ed
MK 123 - Principles of Marketing (3)
MK 124 - Selling (3) +
MK 205 - Entrepreneurship (3) +
MK 206 - Retailing (3) +
MK 207 - E-Marketing (3) +
MK 208 - International Marketing (3) +
MK 224 - Advertising (3) +

Total Technical Requirements - 21

C. Related General Education & Technical Requirements

In the event Co-op/Work-Learn cannot be taken, the student, with postsecondary departmental approval, may take 200 level Hospitality and Tourism or Supervision and Management courses in lieu of Co-op/Work-Learn.

Course NameTerm TakenGradeGen Ed
VC 101 - Introduction to Visual Communications (3)
VC 102 - Design Principles and Elements (3) +
VC 125 - Digital Graphics: Photoshop® (3)
VC 126 - Digital Graphics: Illustrator® (3)
VC 131 - Desktop Publishing (3) +
MK 298 - Co-op/Work-Learn (3)
SM 205 - Purchasing (3)

Total Related General Education & Technical Requirements - 21

Total Credits Required - 61