Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Catalog: Guam Community College 2017-2018 Catalog Program: Marketing, A.S. Minimum Credits Required:__________________

Marketing, A.S.

Program Mission

The mission of the Marketing program is to develop a marketing workforce addressing the emergent needs of a continually changing economic business environment in Micronesia.

Program Description

The Associate of Science Degree in Marketing provides students with the knowledge and skills required to obtain career-sustaining employment in a marketing profession.  Among the many career opportunities in marketing are account executive, buyer, merchandiser, brand manager, retail supervisor, advertising assistant, market researcher, and social media marketing coordinator. The marketing program will equip students with the experience and technical skills necessary for rapid progression into mid-management positions.  

Program Student Learning Outcomes (SLOs):

Upon successful completion of the AS in Marketing program, students will be able to:

  1. Assess which marketing communications will most effectively meet the needs of the marketplace.
  2. Design a strategic marketing plan for a new or existing business.
  3. Display technical skills required to obtain career-sustaining marketing positions.

 

A. General Education Requirements

Please refer to the General Education requirements in this catalog.

Note: Marketing majors must take CS 152 to fulfill the computer requirement.

Minimum Total General Education Requirements - 19

B. Technical Requirements

Course NameTerm TakenGradeGen Ed
MK 123 - Principles of Marketing (3)
MK 124 - Selling (3) +
MK 125 - Social Media Marketing (3)
MK 205 - Entrepreneurship (3) +
MK 206 - Retailing (3) +
MK 208 - International Marketing (3) +
MK 224 - Advertising (3) +

Total Technical Requirements - 21

C. Related General Education & Technical Requirements

In the event practicum cannot be taken, the student, with department chair approval, may take 200 level Hospitality and Tourism or Supervision and Management courses in lieu of practicum.

Course NameTerm TakenGradeGen Ed
VC 101 - Introduction to Visual Communications (3)
VC 102 - Design Principles and Elements (3) +
VC 125 - Digital Graphics: Photoshop® (3)
VC 126 - Digital Graphics: Illustrator® (3)
VC 131 - Desktop Publishing (3) +
MK 292 - Marketing Practicum (3)
SM 205 - Purchasing (3)

Total Related General Education & Technical Requirements - 21

Total Credits Required - 61

Notes: